Logo | Brand Identity | Mobile Development
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Jones Realty Group Client Spotlight

Jones Realty Group - Client Spotlight

 
 One page style guide summary including logo use suggestions. (*Edina Realty logo is not a Pixel Loon design - it is only included to show that our Jones Realty Group logo will work in tandem with it)

One page style guide summary including logo use suggestions. (*Edina Realty logo is not a Pixel Loon design - it is only included to show that our Jones Realty Group logo will work in tandem with it)

 
 
 

Jones realty group - logo design

Jones Realty Group contacted me to assist in a logo design for their rebrand from Matt and Beth Jones to Jones Realty Group. A key requirement was that it would work in tandem with the existing Edina Realty Logo. Some other requests were to avoid cliché house imagery, and keep it clean, classic and simple.

 
 The JRG Moodboard highlights styles that are in line with their business personality. The existing Edina Realty logo (not a Pixel Loon design) is emphasized first and foremost since whatever logo solution we came up with had to work in tandem with it.

The JRG Moodboard highlights styles that are in line with their business personality. The existing Edina Realty logo (not a Pixel Loon design) is emphasized first and foremost since whatever logo solution we came up with had to work in tandem with it.

 

Sketches commenced and, very quickly, a key concept became the frontrunner. A few different options were presented that involved a key as we felt it was a simple but effective element to highlight their core values of trustworthiness and reliability while also giving a direct nod to a house lock and key.

 
JRG Initial Presentation
 

After the final logo was given the green light in black and white, we explored color options. Midnight blue and a red to match the existing Edina Realty brand was selected to promote trustworthiness, boldness and excitement. The one page style guide (shown at top of page) and a business card was then developed.

 
 The JRG business card utilized two of the logo variations included as part of their design package.

The JRG business card utilized two of the logo variations included as part of their design package.

 
Melanie did an awesome job creating our logo. She listened to what we wanted. Came up with a variety of designs that were all really good. We are so happy with our new logo.
— Matt Jones of Jones Realty Group