COURAGEOUS CREATIVITY - website reFRESH
Anung of Courageous Creativity hired us to refresh her existing home and about pages on her Squarespace website. Her goal was to maintain the existing architecture and branding, but refresh the content and layout so what she offers would be made clear to viewers. The old website had extensive verbiage and content that made it confusing to figure out what exactly she does. We agreed on a package that would include revising content and refreshing the website layout and formatting.
We went through all of Courageous Creativity’s website content and made our recommendations for updated, concise verbiage and a more clear user flow. We provided writing, editing and content curation services and suggested a restructuring of the website to allow for the growth of her consulting services without overwhelming her primary navigation menu.
Design & Implementation
Pixel Loon used Courageous Creativity’s existing branding (not developed by Pixel Loon) and provided a detailed design for both the home and about pages. By utilizing more concise content and a clearer hierarchy of text, we were able to tell her story while also making it clear to viewers what it is that she offers. We repurposed existing brand assets to serve as buttons and rethought her user flow and calls to action.
With more focused content and clearer calls to action we are confident that the updated Courageous Creativity website will succeed in giving viewers a quick and clear snapshot of what she offers and entice them to learn more and seek her services.