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Design Insights and News

A Creative Process that Works for You

There is a lot more that goes into branding than simply having a clever logo. You need to take time to study your target market, why and how you do what you do, what your goals are, what sets you apart and what story you want to tell through your online and in-person presence. It takes sincere thought to develop a brand personality that you believe in and are driven to stick with for the long-run.

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4 Brand Essentials for Every Business Owner

While your aim may not be global domination, there are a few key tips that will help you meet and surpass your business goals no matter how big or small.  After scouring the internet, there was a clear consensus on how to best go about branding your small business.  All of the articles and lists can be boiled down to four main points. 

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